Web safe fonts are safe to use because there’s a strong chance your subscribers will already have them. Web safe fonts prompt the web browser to pull the font from your local font directory, AKA the pre-installed fonts on everyone’s computers. Now let’s get into the differences between web fonts and web safe fonts.
When your subscribers open your email, the browser reads the font-family property and pulls in the font to use. Without listing multiple font names, the email client gets to decide your backup font. Including multiple font names ensures that if one doesn’t work, there is a fallback or backup font of your choosing. This font-family property can have just one font name or multiple font names-often referred to as a font stack. Your email code declares font using a CSS property called font-family. web safe fonts, let’s first explore how fonts work in your emails. You can do live text in two ways-web safe fonts and web fonts.Īlthough the terms are nearly identical, there are definite differences. To deliver both a beautiful and accessible email design, stop trapping your message in images, and start using live text with web safe fonts and web fonts.
Typography can support brand identity and create visually unique emails-but you shouldn’t sacrifice accessibility for the sake of design.
